Advertiser Guide: How to Build Trust and Improve Brand Safety
The brouhaha over brand safety in video advertising has been increasingly growing in the last 12 months, and now it seems to have reached the peak. So what’s the fuss…
Viewability: Fresh Look on #1 Video Ad KPI
Ever since the global currency shift from served to viewable ad impressions half the decade ago, much effort has been invested in improving the viewability of ad units. In this…
A Guide to Must-Use Outstream Video Formats
Try googling “outstream ads”, and prepare to be stunned. The multitude of insights, research studies and opinion pieces across the web, covering outstream-related has grown absolutely huge! What’s driving this…
Why Brands Need Outstream Video Ads
In spite of continuous ad spend growth, the video advertising ecosystem is still facing a series of challenges, often related to poor ad traffic quality, lack of ad relevance or…
Understanding Out-Stream Video Advertising
Being still in their infancy, outstream video ads often spark debate among experts on whether they’re “a real game changer”, driving the evolution of a more productive video advertising ecosystem,…