Online Ad Events Worth Attending in Autumn 2025
As usual, the upcoming autumn months will be packed with exciting expos & conferences, providing vast business opportunities for companies working in the online advertising space. Here are several of…
Tackling Major Publisher Challenges in 2025
As the second quarter of 2025 has already begun, digital publishers, particularly in the editorial niche, are facing several major challenges. Here’s how they can tackle these.
Overcoming Addressability Challenges: Keys to the IAB Tech Lab ID-Less Solutions Guidance
In view of the gradual shift from third-party cookies to less privacy-intrusive practices, the ID-Less Solutions Guidance by IAB Tech Lab aims to simplify digital businesses’ transition to the new…
Decisive Publisher Monetization Strategies for 2025
As the year unfolds in the unprecedented whirl of challenges, digital publishers are searching for ways to make the most of existing monetization opportunities, particularly in the video niche. Here…
[INFOGRAPHIC] 2025 Online Video Ad Trends
2025 is almost here, and it’s time to uncover major trends that will be shaping the global online video advertising landscape in the next 12 months.
Effective Publisher Revenue Strategies for 2025
In uncertain times like now, digital publishers are in constant search of new strategies, which would ensure satisfactory revenue outcomes. Here are several of them worth considering for 2025.
DMEXCO 2024: Observations & Takeaways
DMEXCO 2024 has been a truly spectacular event! Now that the two days of expo & conference are over, the AdPlayer.Pro team shares their key observations and takeaways from it.
Meet AdPlayer.Pro at IBC2024
The AdPlayer.Pro team will be attending IBC Amsterdam 2024 – let’s meet!
DSA in Full Force: How to Adjust Publisher Strategies in the EU in 2024
As the EU’s Digital Services Act comes into force in 2024, it’s time that publishers recheck and adjust their content & advertising practices in order to ensure their compliance with…
[INFOGRAPHIC] 2024 Digital Video Advertising Trends
2024 is approaching fast, and it’s time to dive into the key digital video advertising trends that will be shaping the market next year.