Advertiser Guide: How to Make the Most of Your Native Video Ads
Over the past few years, native video ads have proven their effectiveness for capturing viewer’s attention and fostering relationships between a brand and its target customers.
[Checklist for Publishers] How to Prepare for Chrome Ad Blocker Launch
According to the latest Google updates on Better Ads Initiative, the launch of the Chrome ad blocker is set for February 15, 2018, which, as the experts admit, will affect…
[INFOGRAPHIC] Video Advertising Trends to Watch Out for in 2018
2017 is coming to an end… Wondering what will the global video advertising landscape look like next year? Well, we’ve got some stunning forecasts to share. Discover the hottest video…
Viewability: Fresh Look on #1 Video Ad KPI
Ever since the global currency shift from served to viewable ad impressions half the decade ago, much effort has been invested in improving the viewability of ad units. In this…
Why Brands Need Outstream Video Ads
In spite of continuous ad spend growth, the video advertising ecosystem is still facing a series of challenges, often related to poor ad traffic quality, lack of ad relevance or…
Publisher Opportunity With Outstream Ads
Even though the digital advertising industry has been blooming for almost two decades now, the average ad campaign effectiveness still lags. The stats are devastating. According to Forrester, online advertisers wasted…
Understanding Out-Stream Video Advertising
Being still in their infancy, outstream video ads often spark debate among experts on whether they’re “a real game changer”, driving the evolution of a more productive video advertising ecosystem,…