Overcoming Addressability Challenges: Keys to the IAB Tech Lab ID-Less Solutions Guidance
In view of the gradual shift from third-party cookies to less privacy-intrusive practices, the ID-Less Solutions Guidance by IAB Tech Lab aims to simplify digital businesses’ transition to the new…
Striving for New Horizons: Inside the IAB Standardization Playbook for 2025 and Beyond
As 2025 kicks off with a wide array of new ad tech initiatives, particularly developed by the IAB working groups, here’s what digital businesses need to pay closer attention to…
Why & How to Improve Sustainability in Online Advertising in 2023
As sustainability is getting more prominence in the online ad industry, it’s high time for digital businesses to step up and invest more practical efforts in this field. Let’s see…
Why & How to Implement Seller Defined Audiences
The deprecation of third-party cookies is getting closer, and since the final release of the IAB Tech Lab’s SDA is already live, it’s time to get a grip around it.
Online Video Ad Standards to Uphold in 2022
Given the significant amounts of fraud still spread across the digital video ad ecosystem, specifically in the programmatic and CTV segments, it’s crucial to uphold the key ad standards in…
Why & How to Implement SCID
Aiming to ensure higher transparency across the programmatic supply chain, IAB Tech Lab has introduced the new tech specification – SCID. See why & how you should implement it.
European Digital Ad Market in Focus: What you Should Know & Why
The European digital advertising market is growing steadily, in spite of the ongoing pandemic. And it’s time to embrace this trend, if you still haven’t.
What is SIMID and How it Benefits Online Video Advertising
The fact is, VPAID is to be deprecated. And it’s time to get a grip around its replacements.
Why & How to Implement Buyers.json
Following the success of ads.txt and sellers.json, aimed at achieving greater transparency across the supply chain, IAB Tech Lab has recently introduced a new initiative – buyers.json. Let’s see what…
CTV Advertising Standards to Uphold in 2021
While СTV advertising remains one of the accelerating trends on the global online video ad market, the niche is continuously undergoing evolutionary changes. Namely, as the analysts predict, 2021 is…