Online Ad Events Worth Attending in Autumn 2025
As usual, the upcoming autumn months will be packed with exciting expos & conferences, providing vast business opportunities for companies working in the online advertising space. Here are several of…
Overcoming Addressability Challenges: Keys to the IAB Tech Lab ID-Less Solutions Guidance
In view of the gradual shift from third-party cookies to less privacy-intrusive practices, the ID-Less Solutions Guidance by IAB Tech Lab aims to simplify digital businesses’ transition to the new…
Striving for New Horizons: Inside the IAB Standardization Playbook for 2025 and Beyond
As 2025 kicks off with a wide array of new ad tech initiatives, particularly developed by the IAB working groups, here’s what digital businesses need to pay closer attention to…
Why & How to Use the AdPlayer.Pro Video Submodule for Prebid.js
As gradually more publishers of editorial inventory are willing to invest into the implementation of video header bidding tech into their websites in 2024, the AdPlayer.Pro team explores the benefits…
Effective Publisher Revenue Strategies for 2025
In uncertain times like now, digital publishers are in constant search of new strategies, which would ensure satisfactory revenue outcomes. Here are several of them worth considering for 2025.
DSA in Full Force: How to Adjust Publisher Strategies in the EU in 2024
As the EU’s Digital Services Act comes into force in 2024, it’s time that publishers recheck and adjust their content & advertising practices in order to ensure their compliance with…
Four Ad Events to RSVP in Q3 & Q4 2024
Undoubtedly, the second half of 2024 is likely to become yet another hot season of world-famous ad events. Here are some of those, worth RSVPing to.
In-app Video Advertising in 2024: Best Practices & Pro Tips
As the volume of video ad spend in mobile apps reaches new heights in 2024, the importance of maximizing in-app ad yield is growing, accordingly. Here are a few practical…
Welcome to the Cookieless Era: How Publishers Can Adapt to Third-party Cookie Phase-Out in 2024
As Google begins phasing out third-party cookies in Chrome in January 2024, digital publishers face the increasingly growing urgency to ensure their steady ad revenue streams in the post-cookies era.
Generative AI Era is Here: How Publishers Can Fight Back & Adapt
The era of generative AI technologies has begun, and it’s time that editorial content creators adapt to the new realities.